Design Appreciation of Japanese Drink Bottles

Japan's packaging design is not only the use of color, but the interrelationships of colors can be expressed through the special design of the form, material, and graphics of the packaging container. Can easily associate the taste of food. Nihon Kirin launched two types of tea drinks last year and this year: raw tea and tea. The degree of homogeneity of tea beverage products is very high. Although there are certain differences in taste, they are really thirsty to drink. The difference between the two can be completely ignored. However, the performance of the two tea beverages is totally different. Looking at these two packages from a consumer perspective, you can feel that raw tea is a cool type of tea beverage that produces a refreshing drinking sensation that is more intense in flavor than the smell of tea. The smell of tea is slightly sweet, but it is a taste of tea.

Business, art, and culture are properly integrated

Business, art, and culture are properly integrated

In fact, it is true that the two tea beverages presented completely different perception associations through packaging. From the bottle type and bottle body color of raw tea, its product attributes and performance performance points can be felt, and the smell of tea blue bottle bottle design and transparent bottle body clearly means that consumers can have more room for taste. . This is a successful design. It's kind of gentle, somewhat Chinese, and somewhat international. Combining business, art, and culture properly. It basically does not rely on the lavish splendor of packaging and printing materials to induce people to pay attention to packaging design. But from the sea of ​​public life, we look back at many liquor packaging in China. It seems that as long as it is alcoholic packaging, we have to use gold card printing, and then we run out of hot stamping, spot colors, bumps, lasers, sandblasting, and other series of printing. Process, non-such can not be called wine packaging.

Therefore, I arbitrarily say that Japan deserves our study in the proper expression of the food's texture. Then there is the font design on the packaging. In the packaging and decoration design, the text can not only accurately convey product information, but also play a role in propagating the product and beautifying the product. The writing style and arrangement of the text directly affect the overall effect of the screen. Japan's product packaging, unique text design. Japanese designers can creatively conceive ideas based on the attributes of their products and form different styles of font design, making the style of goods packaging elegant and unique, with distinctive national characteristics. Everyone knows that Japanese texts are influenced by Chinese culture. At first, they did not have their own texts and the relationship between geographical conditions. Chinese characters were introduced into Japan through North Korea. For a long time, Japanese people have used Chinese characters as a carrier for spreading ideas and expressing emotions. Later, the Japanese made choices on the basis of Chinese characters to create characters that belonged to their own ethnic group.

Japanese people are very fond of Chinese characters and have studied Chinese calligraphy very thoroughly. As early as the Tang Dynasty, Chinese calligraphy was introduced to Japan. The Japanese formed a calligraphy art form with Japanese characteristics through repeated exploration and practice. Japanese designers widely use calligraphy fonts for creative design, and ink culture is well represented in commodity packaging. Calligraphic typefaces have different styles due to their different generations, and they are unique in their application to interior design. Calligraphy text has rich expression and artistic appeal, and can fully reflect the regional cultural characteristics of goods. In the creation process, designers take full account of the characteristics of the product itself, and pay attention to the coordination relationship with other design elements. The font design is cool and smooth, with splashes of ink; or it is elegant and elegant. The form is colorful, full of rhythm and rhythm beauty. With strong visual impact, it can add infinite charm to the picture.

We can feel the charm of Chinese traditional culture in Japanese packaging. In the design process, the designer always pursues the overall beauty of the font. Strive to show the contrast, harmony, balance, rhythm and other artistic features. Do a dense, practical and corresponding. Embodies the concept of design and personalized features. In some flavorful snacks and convenient food packaging, the text is arranged in a variety of changes, and the performance effect of lively, jumping, and dynamic is pursued. The designer first arranges the body text in the best view area, and the secondary descriptive text arranges in a smaller place or space. In this way, the consumer's eyesight can be read along a natural, reasonable and smooth process rhythm to achieve a pleasing visual effect. Pay attention to the text design in the interior design, emphasizing the aesthetic and cultural features of the text design. In the design of the font like to use handwritten calligraphy font instead of computer standardized text.

Pursue the artistic effect of the unceasing and indiscriminate splashing of the calligraphy fonts; the pursuit of the vivid and beautiful beauty of the typefaces in the quick and painless transfer of ink. The lines between the lines contain a relaxed and natural atmosphere with a humanistic atmosphere, allowing people to appreciate the deep cultural connotation and achieve a picturesque artistic conception. And whether China, as a Chinese nation with calligraphy, should be more proactive and pluralistic in this regard. The national style of Japanese packaging design has not been weakened by the influence of international style, but has been developed and promoted with a new look in the new situation. Therefore, Japanese designers can design good works that have both national characteristics and can face the world. However, in China, only a few people actually experiment with the discovery of their own origin culture. Practitioners and more people are merely talking or blindly imitating. This may be our biggest gap.

        Plastic products as one of the essential life appliance, its security is very important, in the choose and buy when we have to find regular vendors to buy, need to have products of environmental protection certification test report, or the FDA, LFGB certification test report of raw material, in the choose and buy when we should also pay attention to choose suitable for their own use of kitchen utensils and appliances, to distinguish between the use of a single kitchen utensils and appliances, before buying must use nose to smell a smell smell of products, strict product in a heated encounter cold should not have any smell, in the white paper to wipe won't have any rub off phenomenon.


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