Hong Kong furniture local manufacturing Shandong furniture market suffered from the pain of OEM

Recently, Zhoucun Industrial and Commercial Branch investigated and handled a number of cottage furniture workshops that claim to be Hong Kong companies in China. A total of 12 counterfeit companies were seized and more than 100 false publicity materials were confiscated. Like this investigation, the industrial and commercial departments will carry out every year, and there will still be many manufacturers on the wind. It is clearly produced by local companies. Why are they branded in Hong Kong?

"Hong Kong brand" is good to sell

On May 18, the sky was drizzling. In the Zhoucun Mingzhu International Home Culture Square next to the 309 National Road, there are three stores that produce Hong Kong brands. "I think you are hanging a brand in Hong Kong. Are these furniture made in Hong Kong?" In response to a reporter's inquiry, a salesperson named Hong Kong Weiteshu brand smiled and said: "Which is in Hong Kong?" Production is produced locally." The salesperson said that 90% of the furniture in the entire market is produced by Binzhou Zouping, and they are no exception. “Hong Kong brands are good to sell, not only in new styles, but also at a low price,” the salesperson explained.

Also in the International Furniture Exhibition Center not far away, there is a dense sofa brand logo in the hall. The reporter found a brand called Hongxin sofa in Hong Kong, China. The brand's salesperson said that their furniture was also produced in Zouping. “Many manufacturers are doing this. They buy a few sets of samples from some southern trade fairs. When they go home, they will soon produce new products. The style is new and the cost is low.” The salesperson said.

In order to rectify the Zhoucun furniture market, Zhoucun Industrial and Commercial Branch has set up a sofa city market management office, and they have been cracking down on OEM counterfeiting. "Local companies register a company in Hong Kong and then become a Hong Kong company. Foreign monks are good at chanting, and some consumers who do not distinguish between authenticity and deception are deceived. Some enterprises are not eligible to go to Hong Kong for annual inspections. It has long been revoked.” The industry and commerce department said that Hong Kong companies operating in the Mainland need to go to the local industrial and commercial department to register their branches before they can operate. This kind of behavior by local companies is suspected of unlicensed business and false publicity.

The glory of Zhoucun 10 years ago

Ten years ago, Zhoucun relied on several large furniture stores such as Zibo International Furniture Exhibition Center and Mingzhu International Home Culture Plaza to form a complete furniture industry chain, which is known as “the largest sofa furniture wholesale market in Jiangbei”. However, 10 years later, China ranks in the top 4 furniture circulation market, but can't find the shadow of Zhoucun. In the eyes of the outside world, Zhoucun is only a distribution center for low-end goods.

In the early 1990s, Zhoucun's soft furniture development was the most prosperous period. At that time, Zhoucun furniture could be described as brilliant. In this regard, Mr. Liu, the owner of Zhoucun Huicheng Furniture Factory, still remembers the new: At that time, Zhoucun had a relatively complete industrial chain, and the raw and auxiliary materials market, manufacturing, and sales markets all had advantages in the country. But until now, Zhoucun seems to have not changed. After the fall, Zhoucun can only watch the furniture market in other places grow up. Guangdong Lecong, Jiangsu Yukou, Sichuan Chengdu, and Hebei Xianghe basically formed four sectors of the furniture circulation market, covering most of the country. area.

More than 300 small workshops disappeared last year

As the leader of Zhoucun furniture, Fengyang Furniture once enjoyed a high reputation in the country. In the mattresses of the State Administration of Quality Supervision and the National Commission of the People's Republic of China, the “China Famous Brand” was recognized in 2005, and the “China Famous Brand” was recognized in 2007. In the middle, Fengyang furniture is on the list. However, in recent years, the “All Friends” and “Gies” brands in the same period as Fengyang have become the leading force in the Chinese furniture industry. Compared with Fengyang, the overall strength and brand competitiveness have fallen behind. The blue sky and Fuwang brands developed in the village are limited to the status of local brands, and their popularity in the country is still not high. The external publicity is weak, and there is a lack of “leaders”. This is also the problem that most furniture companies have reported to reporters. Without the strong driving force of leading brands, it is difficult to imagine the popularity of the furniture industry in the country.

The reporter learned that the Zhoucun sofa furniture market is home to medium and low-scale factories, and because of the fierce competition, most of the companies based in the Zhoucun sofa market are small businesses employing 20-50 people and annual output of 1500-2500 sets. Because of the meager profits, they have no ability to develop and resist risks. This is also an important reason why local furniture likes to stick to the Hong Kong brand.

In the absence of brand advantage, low-cost dumping is the only way out for many furniture companies in Zhoucun. In the case of intensified raw materials and labor costs, due to the low market risk resistance, in 2012 alone, more than 300 small family workshops disappeared in the Zhoucun sofa market.

Strive to create brand promotion

In order to change the impression that Zhoucun sofa is a low-end goods, the government is striving to regulate market behavior and cultivate local brands. For this reason, Zhoucun Furniture Brand Guidance Station has also been established.

Not only to promote local brands, since last year, Zhoucun District has begun to introduce some well-known domestic brands into Zhoucun, such as: Pearl, All-Friends, and Double Tigers. Their arrival has increased the share of Zhoucun's retail market and formed a huge The display window has driven the sofa furniture manufacturers to make breakthroughs in R&D and design, product grade upgrades, and enterprise scale expansion.

Of course, these are far from enough. From 2011 to now, the Zhoucun government took the lead in organizing a forum, and more than 10 furniture companies also paid heavily for celebrity endorsements. Obviously, in terms of their own brands, these people feel a little warmth.

The government is working hard and the company is changing. The reporter survey found that many companies have begun to pay attention to quality and quality.

The local government has realized that they want to get rid of the "low grade, weak brand" label, they must go through the pain period. The government and enterprises are actively changing, and whether the future market can have a place, now depends on their resistance to pain.

Laminating Machine type can be divided into the coating type laminating machine and pre-coated laminating machine two broad categories.Is a kind of used for paper, film special equipment.Namely, coating type laminating machine including glue, drying, hot pressing, its applicable scope wide, processing performance is stable and reliable, laminator equipment is widely used in China at present.Pre-coated laminating machine, glue and drying part, small volume, low cost, convenient operation, not only for large quantities of printed coated processing, and suitable desktop office automation system and other small batch, scattered print effect of the processing, is very promising.

Film Laminating machine

film laminating machine,film laminator,paper laminator,laminator

Anhui Innovo Bochen Machinery Manufacturing Co., Ltd. , https://www.innovomachines.com

Posted on